It may not have occurred to you but the search results thats displayed on search engine pages when you type words in search boxes are all controlled by some sort of artificial intelligence programming.
The most common occurrence of AI in search engines is the prediction of the intention of the searcher so they are served with results that are most relevant to their needs. For example, if someone searches for “movies” what results does Google show? Google will apply a lot of decisions variables to arrive at the best match for such a user. Such factors will include the search history of the searcher, their location, season, type of device used to perform the search and the trend for the search word. For example if the user was searching from a phone, its likely they want movies houses close to them and if from a PC, its likely they want movies to watch online.
So the search engines will balance out the most likely intent based on a plurality of scenarios and serve the webpages that best meet the criteria.